THE KEY TO BETTER TARGETING IN B2B

A well-defined B2B customer persona enables you to build meaningful relationships.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a detailed representation of your ideal business client based on real data and market research.

From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies run smoothly. Key types of